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nomad
Nomad aims revolutionize the hiking experience with its innovative app designed to be the ultimate companion for outdoor enthusiasts. By integrating tracking features while on the trail, social networking, and up to date content on trails and gear, Nomad aims to enhance every aspect of the hiking journey. From planning adventures at home to live tracking on the trail, Nomad provides a comprehensive solution for hikers of all levels, ensuring they have the tools they need to have an enriched outdoor experience
Problem
Solution
Create a product that will be the go-to app for hikers, offering a seamless user experience that integrates tracking, social networking, and informative content to enhance every aspect of their hiking journey.
Hiking enthusiasts often face challenges in tracking their hikes, connecting with fellow hikers, and accessing relevant content about trails, gear, and tips. There is a need for a comprehensive app that seamlessly integrates tracking, social interaction, and informative articles to enhance the overall hiking experience.
Goals
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Provide an intuitive user experience that simplifies the hiking journey for outdoor enthusiasts.
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Establish Nomad as the go-to app for hikers by offering a comprehensive suite of features tailored to their needs.
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Foster a vibrant community of hikers by facilitating connections, sharing experiences, and promoting engagement within the app.
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Promote safety and environmental awareness among hikers through informative content and guidance.
Target Audience
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Outdoor enthusiasts of all levels, from casual hikers to experienced trailblazers.
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Tech-savvy individuals who value the convenience of a digital solution for planning and tracking their hiking adventures.
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Socially active hikers who seek opportunities to connect with like-minded individuals, share experiences, and discover new trails.
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Individuals interested in outdoor exploration, fitness, and nature appreciation.
project scope
Nomad's scope aims to create of a comprehensive hiking app for both iOS and Android platforms that integrates tracking, social networking, and informative content. Key features include:
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User-friendly interface for planning hikes, discovering trails, and accessing informative content.
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GPS tracking and monitoring features for real-time location tracking and performance analytics.
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Social networking capabilities for connecting with fellow hikers, sharing experiences, and joining hiking groups.
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Content hub with articles, tips, and recommendations on hiking, trails, gear, and safety.
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Compatibility with both iOS and Android operating systems, ensuring accessibility for a wide range of users.
a UX/UI Case Study
Jordan Jamero
tools used:
Phase 2
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User Flow Diagram
-
Mid-Fidelity Wireframes
Ideation
Phase 3
-
Style Guide
-
Prototyping
Design/Visual Branding
Phase 4
Product Handoff
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Mockups
Phase 1
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User Interviews
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User Personas
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Jobs To Be Done
Research
Research
01
user interviews. user personas. jobs to be done.
Can you tell me your
EXPERIENCE
with hiking? How often do you go and what types of trails do you typically explore?
MOTIVATES
What
you to go hiking? Is it fitness, adventure, relaxation, or something else?
What are the most important
FACTORS
when chosing a hike? I.e., difficulty, distance, scenic views?
HIKING APP
Have you ever used a
before? If so, what did you find useful? Or what did you feel could have been improved?
What type of role does
SOCIAL INTERACTION
play for you when it comes to hiking? Go alone? With Friends? Organized groups?
user interviews
To understand the needs, preferences, and pain points of potential users, a series of user interviews were conducted. Participants were selected to represent a diverse range of hiking experience, from occasional hikers to avid outdoor enthusiasts. The interviews were semi-structured, allowing for open-ended questions to explore various aspects of their hiking habits, challenges faced, and expectations from a hiking app. Insights gathered from these interviews played a crucial role in shaping the user personas for Nomad. Here are some sample questions that were asked during the interview:
Age: 27
Location: Seattle, WA, USA
Occupation: Marketing Professional
Chelsea Leighton
Challenges
Goals
-
Fitness
-
Relaxation
-
Outdoor Enjoyment
Finds fitness tracking apps difficult to use and not exactly catered to hiking enthusiasts.
Characteristics
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Chelsea has limited technical expertise but has enough to be familiar with different apps
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Prefers straightforward and easy-to-use apps
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Enjoys spending time outdoors and much prefers to enjoy it as a social activity
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Simple and intuitive tracking features for recording hikes
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Social features that allow her to connect with friends and share her experiences
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Engaging content on trail recommendations, hiking tips and gear
Needs and Motivations
2-3 times per month
Hikes
The Casual Hiker
5-7 times per month
Luis Galzon
Hikes
Age: 23
Location: Denver, CO, USA
Occupation: Travel Influencerl
The Social Explorer
Challenges
Goals
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Feels that popular social media platforms are hard to gain popularity and wants to find a new way to be a top influencer
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Outdoor Enjoyment
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Build social media following
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Exploring
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Documenting Experiences
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Tech-Savvy and active on multiple social media platforms
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Enjoys planning and organizing group hikes
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Values the community aspect of hiking and seeks to connect with like-minded individuals
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Enthusiastic about discovering and sharing unique trails
Characteristics
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Robust social networking capabilities
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Diverse content on hiking tips and gear
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Ability to leave reviews and interact with other users’ reviews
Needs and Motivations
user personas
The feedback I received from the user interviews played a crucial role in shaping the user personas for Nomad. From the responses I’ve received, I was able to create three unique user personas that would most benefit from an app like NOMAD, ranging from a casual hiker to an avid adventurer.
The Avid Adventurer
Challenges
Goals
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Owen is a seasoned mountaineering guide but isn’t tech-savvy when it comes to social media. He wants to improve his clientele base and finds that a social app can do so.
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Use tracking to improve personal times, efficiency and physical fitness
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Improve Client Connection
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Help motivate others by documenting hikes
Needs and Motivations
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Simple and easy-to-use app
Large network of users to hopefully convert to clients for his mountaineering guide business
Characteristics
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Incredible outdoor enthusiast but isn’t tech-savvy enough to know how to gain popularity with potential clients
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Owen is always looking to improve personal skills when it comes to physical fitness and mountaineering
Owen Hartson
Age: 33
Location: Saltzburg, Austria
Occupation: Mountaineering Guide
20 - 25 times per month
Hikes
jobs to be done
When I first download the app, I want to be able to create a profile, so that I can have curated content for me
When I first open the app, I want to be able to discover new trails by either suggestion or search, so I can find inspiration for my next hike
When I’m looking for inspiration from like-minded individuals, I want to be able to have a community page, so that I can connect with other hikers/users
When I complete a hike, I would like to be able to earn badges and awards, so that I can have something that shows my accomplishment
When I arrive at a trail, I want to be able to check-in to the location, so that I can use the navigation and tracking features
When I am taking a walk or run, I want to be able to use the navigation and tracking features without checking into a specific trail, so that I can save the stats
When I’m viewing trails or articles, I want to be able to save them, so that I can easily find and reference them
Ideation
02
user flow diagram. mid-fidelity wireframes.
user flow diagram
mid-fidelity wireframes
Material Design
Human Interface Design
Design
03
style guide. prototyping.
about us
Nomad aims revolutionize the hiking experience with its innovative app designed to be the ultimate companion for outdoor enthusiasts. By integrating tracking features while on the trail, social networking, and up to date content on trails and gear, Nomad aims to enhance every aspect of the hiking journey. From planning adventures at home to live tracking on the trail, Nomad provides a comprehensive solution for hikers of all levels, ensuring they have the tools they need to have an enriched outdoor experience
style guide
color palette
primary
#359FBC
text
#000000
text
ffff
#ffffff
secondary
#E3C2CE
logo
#808C65
Aa
SF Pro Text Regular
32px
Subhead
Body Copy
Thumbnail
Header
18px
12px
10px
iOS
typography
typo-
Following design standards using each respective design system, I stayed within the guidelines using Roboto Regular for Android and SF Pro Text Regular for iOS. The logo and branding typeface is Kodchasan.
typography
-graphy
Aa
Android
Roboto Regular
Body Copy
Thumbnail
Subhead
10px
18px
12px
Header
32px
Explore
Discover everything from the best trails, hot topics and the latest gear.
Connect
Join a community of fellow Nomads. Link up on the trail, share your adventures and make new friends!
Conquer
Crush challenges, earn badges, set personal bests, track your health vitals to always feel your best!
